Animacode is an innovation start-up. Platform that allows customers to design affordable personalised jewellery by themselves. We adopted neural networks that create unique designs on individual customer requests and combine them with NFT and AR to digitalise customer experiences.
Idea
Nowadays, customers are looking for personalisation and customisation options and want to participate in the production cycle to make their own unique pieces. We have created a new jewellery brand – Animacode, that works as a platform to create personalised jewellery designs based on customers' requests. Adoption of new technologies helps us diminish production costs and drastically decrease the distance between us, as designers and producers, and our clients.
71% of consumers expect
companies to deliver
personalised interactions
76% get frustrated when
they don't receive it
companies to deliver
personalised interactions
76% get frustrated when
they don't receive it
We connect user's personality with
neural networks to design jewellery
.
Our customers participate
in the design of their items
Our customers participate in the design of their items We ask them questions about their personal preferences
Neural networks transform
customer request into design
customer request into design
Customers can modify the result by filling in additional information
New technologies digitalise customer experience
Consumers get their design and can try it via AR.
If they like it, we start the production.
They receive their personalised item with NFT certificate that proves the ownership rights
and uniqueness of the item, that can be traded later by the owner
If they like it, we start the production.
They receive their personalised item with NFT certificate that proves the ownership rights
and uniqueness of the item, that can be traded later by the owner
We keep affordable prices
Price depends on customers' requests
and items features:
type of metal
gems
complexity of design
complexity of production
and items features:
type of metal
gems
complexity of design
complexity of production
Meet Our Leaders
The smartest people work every day to provide the best service and make our clients happy
- Vyacheslav MakarovCTO13+ years in software development
5 years in managing development teams
3 successful pet projects with total MRR of US$
9'000+ - Ivan ChernykhCEO10+ years of experience in jewellery production
Successful jewellery production business with
US$ 350'000 as annual turnover
Professional education with Master degree
in Jewellery Art - Dmitry ChuvakovCMO10+ years in digital marketing
3 years in C-level position (CCO)
Built marketing department from scratch and increased sales from paid channels by 78%
Summary
Neural networks
Easily generates item design based on customers' requests
AR
Helps customers to visualise their design before the launch of production digitalising the try-on process
NFT
Digitalises the experience of ownership and proves the uniqueness of design
New business
model
model
We combine the production of individual orders in scale of massproduction at affordable prices
New marketing
We minimise the risk of not meeting customers’ needs and reduce costs on marketing campaigns
New organisational
approach
approach
Customers are responsible for the design of their own
products, removing designers’ participation in the process
products, removing designers’ participation in the process
Questions?
Fell free to ask us
ivanchernykh1989@gmail.com
Head Office Address
270 George St N
Peterborough, ON, Canada, K9J 3H1
270 George St N
Peterborough, ON, Canada, K9J 3H1
Business Number
796449825TZ0001
Corporation Number
1000796223
796449825TZ0001
Corporation Number
1000796223
